We help businesses reconnect with their best audiences.
Who we are
Kinship is a sibling-run brand + design studio based in Michigan. We’re passionate about partnering with good people who believe in what they do. When working with us, we approach every project with a process-driven collaboration that’s focused on users and rooted in business goals.
What we do
We are a curious bunch. Projects start with a Discovery phase so we can learn everything about your business, culture, competitors, users, and industry. This allows us to make better, strategic decisions throughout the project. Our goal is to create brand experiences that emotionally engage and connect with users.
Web Design
Branding
Content Strategy
User Experience
Creative Direction
Copywriting
Lead Magnets & eBooks
Marketing Collateral
Recent Projects
Due East Advisors: A new company that needed to quickly and efficiently establish its brand.
Brand Labs: An agency, with a leadership change and newly-refined positioning, that needed to adjust its brand for a new audience.
Guidea: An established company that needed to evolve its brand to reflect who Guidea is as a partner to its clients.
Why we do it
Our parents raised us to be caring, hardworking, and creative. They taught us to be selfless and that helping others can be rewarding. Design can help solve any problem and should be accessible to everyone. We do our best work when we’re able to build relationships, allowing us to help people succeed through a collaborative process.