Kinship is a sibling-run brand + design studio based in Michigan.

Who we are

We’re passionate about partnering with good people who believe in what they do. When working with us, we approach every project with a process-driven collaboration that’s focused on users and rooted in business goals.

Nate Rapai Portrait

Creative Director + Designer

Strategist + Copywriter

What we do

We are a curious bunch. Projects start with a Discovery phase so we can learn everything about your business, culture, competitors, users, and industry. This allows us to make better, strategic decisions throughout the project. Our goal is to create brand experiences that emotionally engage and connect with users.

Web Design
Content Strategy
User Experience
Web Design Accessibility 

Creative Direction
Lead Magnets & eBooks
Marketing Collateral

Recent Projects

Due East Advisors: A new company that needed to quickly and efficiently establish its brand.

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Brand Labs: An agency, with a leadership change and newly-refined positioning, that needed to adjust its brand for a new audience.

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Guidea: An established company that needed to evolve its brand to reflect who Guidea is as a partner to its clients.

View project

Why we do it

Our parents raised us to be caring, hardworking, and creative. They taught us to be selfless and that helping others can be rewarding. Design can help solve any problem and should be accessible to everyone. We do our best work when we’re able to build relationships, allowing us to help people succeed through a collaborative process.