Asia focuses on strategies to reach + engage your best audience.

Asia Rapai

Strategist + Copywriter

To Asia, businesses make the biggest impact when they connect with people on a human level. As Kinship’s Strategist and Copywriter, Asia blends emotional intelligence with a practical approach to strategizing, creating, and optimizing your brand’s voice within a highly functional user experience.

Rooted in journalism and PR, Asia values the curiosity needed to listen, ask questions, and collaborate to convey prime information to your best audience.

Over the past 12 years, Asia has honed a range of expertise in marketing and publishing. She’s worked within agency, non-profit, and startup environments, with industries including finance, FinTech, sales, real estate, SaaS, AI, ecommerce, healthcare, government, live goods, and the arts.