Let’s turn your brand + website into business assets
How we help you
Whether you’re evolving your current business or starting something new, your brand and website are assets that communicate your purpose to your audience.
We work alongside you to strategically build these assets and strengthen your business.
Brand
Know how your business is perceived, and set the tone for a consistent and authentic brand.
- Build a brand strategy that matches your goals
- Define your verbal and visual identity
- Establish consistency
- Refresh or create a logo and brand elements
- Evolve tone and messaging
Website
Explore and create the best flow, functionality, design, and content for a website that works for you.
- Define the website’s strategic purpose
- Expand offerings
- Update positioning
- Improve useability and conversions
- Clarify user flows and site structure
Audience
Understand who you want to reach and how to connect with them to offer what you do best.
- Define and clarify your audience and purpose
- Reach new audiences
- Connect with and engage audiences
- Know how to talk about your business
- Differentiate from competitors
How we break it down
Together we’ll assess where you stand and create a path forward that meets ongoing business goals as they unfold — in a clear and affordable way.
1.
Decide where to start
2.
Know what to prioritize
3.
See what’s possible
What makes working with us different
Who We are 👍
We apply years of digital marketing experience to help you authentically position your brand by creating experiences that emotionally engage and connect with your best audiences. We work alongside you for a custom approach to strategically identify and serve your needs, as they evolve.
Who We are Not ❌
We’re not a full-service advertising agency or performance marketing firm. As a purposely-small team we offer hands-on, practical strategy and execution. We don’t specialize in social media marketing, media buying, SEO, or wizardry (we wish) but we can connect you to experts who do.
What to expect
Phase ONE
Assess + Recommend
First we clarify where your business stands with an Assessment. This sets the foundation to define your goals as we learn about your offerings, industry, and the competitive landscape. We’ll explore and document who your audience is, what assets you have, and how those assets are functioning based on messaging, accessibility, analytics, and more.
The Assessment informs our recommendations, which are structured within a phased roadmap. Together we’ll adjust the personalized roadmap to make sure the priorities, timing, and impact all align with your business goals and your budget.
This approach helps us make strategic, intentional decisions as we move into the Collaborate + Create phase.
Phase TWO
Collaborate + Create
It’s time to follow your roadmap, which is typically built using a monthly-phased approach. As we co-create the brand, website, and audience elements that align with your business goals, we’ll specify what’s needed from your team alongside the hands-on work we’re doing.
This often includes time for meetings, reviews, and approvals in addition to sharing insights about your business along the way. We keep the lines of communication open so that we can work alongside you, evolve as needed, and ensure alignment.
As assets are built, we’ll arm you with everything needed to maximize what we’ve created together. This may include brand books, style guides, other documentation, and even training sessions to understand how to leverage your brand and website to communicate with the right audiences.
PHASE THREE & BEYOND
Evolve + Expand
You’ll hear us say it over and over — a website is never done. Just like your audience, your brand and website are living, breathing assets for your business that may need to evolve as you grow. That’s why our approach is rooted in navigating the practical everyday challenges of running a business. We’ll help you balance the changes in immediate plans with the commitment to your long-term goals.
As things evolve, we’ll reassess whether we’re on the right path. If goals shift or grow, and more needs arise, we’re here to consult on clear, strategic steps forward.
Recent Projects
Due East Advisors: A new company that needed to quickly and efficiently establish its brand.
Brand Labs: An agency, with a leadership change and newly-refined positioning, that needed to adjust its brand for a new audience.
Guidea: An established company that needed to evolve its brand to reflect who Guidea is as a partner to its clients.
Frequently Asked Questions
We focus on projects that need a mix of brand strategy, content strategy, digital experience, and graphic design to help businesses reconnect with their audiences. Some examples:
- Web Design and User Experience
- Branding, Positioning, Audience, and Naming
- Copywriting, Content Strategy, and Messaging
- Lead Magnets, eBooks, and Marketing Collateral
We’ve worked on a wide range of projects. If you’re not sure whether we can help with yours, book a free intro session. We can talk more about it.
We take a slightly different approach to projects compared to other agencies. We start with an assessment of your brand and website. This allows us to really understand what’s needed so we can create personalized recommendations and options for a path forward.
These recommendations become our roadmap that allows us to decide together how to get the outcomes you need. Our recommendations are structured in a phased, monthly approach to make impact quickly and so you can budget accordingly.
Kinship is a purposely-small studio, and you’ll work directly with its principals. We don’t have layers of account/project management, so our prices are reasonable while keeping quality really high.
Each engagement can be a little different and will depend on the scope, your goals, and the services you need. We structure our projects in a way that you have options to reach your goals by creating a roadmap for how we will get there.
The roadmap we create together is broken down by a monthly timeline. This allows us to prioritize the efforts that make the biggest impact, while also moving at a realistic pace that works for your business and your budget.
Each phase within the roadmap will include timing expectations and what we will need from you to complete the project. We also like to check in frequently during our projects so we can move efficiently.
We’re passionate about partnering with good people who believe in what they do. During our projects, we check in frequently and need your thoughts, feedback, and business expertise.
This works best when you can dedicate some time to meetings, reviews, and sharing expertise, as we work alongside you to create strategic marketing assets. Together we’ll shape a personalized roadmap to align expectations as we go.
We value asking a lot of questions and open communication. Don’t be afraid to ask us anything you need to know. If you want to learn more, book a free intro session.
Kinship is a purposely-small studio so we can keep our quality super high and our prices reasonable. We do our best work when we build relationships that allow us to help people succeed through a collaborative process.
We’ve actually been in your shoes and know what it’s like to work with an agency. So we run things a little differently. We don’t have any trade secrets, speak in marketing jargon, or have a “unique” branded process/methodology. But we do approach projects in a practical way to work toward your business goals. Together, we’ll improve your brand and connect to your audience with the ultimate goal of strengthening your business.
We don’t typically respond to RFPs that we don’t have any connection to. It may be common in some industries to bid out projects (and we appreciate the thorough process to select a candidate). But in our experience, most of our work comes from referrals.
We put a lot of time, effort, and thought into any proposal we create so when we do a proposal, we mean it!