We approach projects with a process-driven collaboration — focused on users + goals.

Who we work with:

Launching from scratch

We work closely with entrepreneurs, startups, and founders as a strategic partner to start from scratch and launch something completely new.

Expanding current business

We take growing businesses to the next level by shaping their story and clarifying their vision to bring the current business into the future.

Evolving and progressing

We work with established businesses needing to evolve by repositioning (and sometimes rebranding) them for new audiences and new markets.

Who We are 👍

A brand studio who uses our digital marketing experience to help you position your brand by creating experiences that emotionally engage and connect with your best audiences.

Who We are Not ❌

A full-service advertising agency, a performance marketing firm, social media marketers, media buyers, SEO experts, or wizards (we wish).

Our Process

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Phase ONE

Discovery + Strategy

Every project starts with a Discovery phase to learn as much as possible about you, your industry, your goals, the competitive landscape, and your needs. This allows us to make better strategic decisions throughout the project. We love to share what we learn (and you might learn something new too!) before we move into the Design and Content phase.

During Discovery, we also define requirements and expectations for working together with a Creative Brief.

heart

Phase TWO

Design + Content

After the Discovery and Creative Brief, we start to explore Design and Content. We check in frequently to make sure things are heading in the right direction. The process is very iterative to ensure you’re onboard along the way, avoiding any unnecessary surprises in the work.

The project budget will determine how deeply we explore and iterate.

hands

Phase Three

Hand-off

As we close out the project, we also want to arm you with everything needed to make the most of what we’ve created together. This may include style guides, other documentation, or even training sessions to understand how to use necessary tools, CMS, your website, etc.

Recent Projects

due east advisor notebooks

Due East Advisors: A new company that needed to quickly and efficiently establish its brand.

View project

Brand Labs: An agency, with a leadership change and newly-refined positioning, that needed to adjust its brand for a new audience.

View project

Guidea: An established company that needed to evolve its brand to reflect who Guidea is as a partner to its clients.

View project

Frequently Asked Questions

We focus on design projects that need a mix of brand strategy, content strategy, and digital experience. Some examples:

  • Web Design
  • Branding
  • Content Strategy
  • User Experience
  • Creative Direction
  • Copywriting
  • Presentations
  • Lead Magnets & eBooks
  • Marketing Collateral
We’ve worked on a wide range of projects. If you’re not sure whether we can help with yours, book a free intro session. We can talk more about it.

We actually don’t have a price list. Each project we quote is just as different as the work we create. We quote all work on a project-by-project basis.

Kinship is a purposely-small studio, and you’ll work directly with its principals. We don’t have layers of account/project management, so our prices are reasonable while keeping quality really high. Plus we think we can create a solution for every problem within any reasonable budget while still hitting your business goals.

Each project is a little different. Smaller projects usually take a month or so, and larger projects typically don’t take more than four months. We like to check in frequently during our projects so we can move quickly and efficiently.

When we scope a new project, we always include timing expectations for each step so you can be prepared.

We’re passionate about partnering with good people who believe in what they do. During our projects, we check in frequently and we need your thoughts, feedback, and business expertise. It may take a little extra time out of your day but it will be worth it in the end.

We value asking a lot of questions, so don’t be afraid to ask us anything you need to know. If you want to learn more, book a free intro session.

Kinship is a purposely-small studio so we can keep our quality super high and our prices reasonable.

We’ve actually been in your shoes and know what it’s like to work with an agency. So we run things a little differently. We don’t have any trade secrets, speak in marketing jargon, or have a “unique” branded process/methodology.

Our goal is to help you improve your brand. We do our best work when we build relationships that allow us to help people succeed through a collaborative process.

We don’t typically respond to RFPs that we don’t have any connection to. It may be common in some industries to bid out projects (and we appreciate the thorough process to select a candidate). But in our experience, most of our work comes from referrals.

We put a lot of time, effort, and thought into any proposal we create so when we do a proposal, we mean it!