Brand Labs
Services Provided
- Brand Strategy
- Visual Identity
- Website Design
- Brand Support
Project Overview
With a change in leadership, Brand Labs came to Kinship for help with evolving its brand identity to align more closely with its newly refined positioning.
Brand Labs is a Michigan-based agency specializing in custom ecommerce design and development.
Explore + Execute
The Brand Labs team was very comfortable with the creative process and use a similar process for their client work. We collaborated closely as a team through our discovery phases and to establish their brand strategy. Through that process, we decided that the evolution needed to be completely new and their old brand did not have enough brand equity to continue.
As we started to explore a new visual identity, we took three different directions, eventually refining those down to one clear concept they could confidently align with. To help the Brand Labs team understand the rebrand and successfully use brand elements going forward, we created an in-depth Brand Book & Style Book.
